Has Fashion gone to the DOGS ?

Excuse my double entendre…… Fashion for Dogs has become an expansive growing
​lifestyle trend .

Since 2011 there has been an unbelievable increase in pet ownership and how owners spend for their new fond family member. Statistics in the U.S show that for 2015, it is estimated that $60.59 billion will be spent on our pets. ( this includes food, vet care, supplies…..and most importantly fashion !! )
​
Partly the reason, new Millennial dog owners, treat their dogs as furry babies as compared to past generations…… where dog was "man’s best friend ”.

In turn,dog consumerism is on the rise. What once warranted barely a shelf ,now holds coveted real estate in retail. Forget about your typical: dog leash, collar and bone…
​
There are thriving businesses that cater an entire coordinated collection of wares for your pooch…. it almost has me wanting to add a dog to my brooding clan !

Today’s typical dog owner; aged somewhere between 35-48, has no problem spending over $50 for a teeny screen printed dog tee. ( Which likely resembles more of a baby bib than a
t-shirt ) .
This same tiny tee costs no more than $4.00 to make in China……​Instead of indulging a mere $19.99 on herself.

Many Montreal apparel companies made the switch to dog apparel when human fashion sales began dwindling in hopes of retaining retail dollars. Have these garmentos finally found solace with the dogs? or is this one of the only markets left that will pay the premium?

This shift in apparel has me considering refocusing my direction from ladies to mutt !… 
My only fear is in a fitting session … will the model bite the hand that feeds it ? 

Doggy Diggs: ( Rockin pants, Fur, Plaid & Hoodies)

Cool Dog Gear from: Kane and Couture , Woofllink.

Other Cool Dog Links:
http://www.baxterboo.com/
http://theroverboutique.com/​
http://dharf.com/

Written by: Elena G
Photo Source: Harpers Bazaar, Eslamoda, Juicy dog Couture.